Our processes

Our ethos

Our ethos at Ego is simple: we strive for perfection in everything we do.

Our approach is borne out of a solid understanding of how digital campaigns work, which is informed in turn by decades of combined industry experience. We utilise this experience to implement creative solutions, leap technical hurdles, and gauge how a campaign will be received by the audience.

Vernier Caliper or Monkey Wrench?

Selecting the right tools for the job is critical. We use a suite of technologies to measure efficacy with tools such as Google Analytics and bespoke traffic monitoring in order to quantify and further refine your campaign. We can track what's popular and what's not, and give recommendations to help guide your visitors to the content that you think is important.

We only work with the most talented, intelligent and passionate people in the industry with considerable creative and technical ‘chops’. We are not a personality cult at Ego Interactive. We are not interested in epaulettes. We are a meritocracy: if you meet our lofty standards – you’re in.

Our capabilities

As a consequence of our skill set, we don’t need to worry about whether a project’s requirements are within our capabilities – we just assess the technical scope and methodically apply the talent. (We call this ‘Putting on the Special Sauce’).

We fully understand that failure in any area of an agency’s output (whether it is technical, graphical or otherwise) results in a diminishment of the end user experience and a direct and negative impact on the client’s brand.

This is why we insist on perfection.

This is the Ego way.